consumer organizations. Purchase your diamond jewllery the right way and you and your loved one will enjoy the diamond for many years to come.
Deep Cut This diamond jewllery will appear smaller than it weighs because it's weight is retained in the depth. It is cut with a deep pavilion (bottom of the diamond) that does not reflect light back through the crown (top of the diamond). Light leaks out the pavilion producing a dark appearing diamond that lacks beauty. These diamond jewllery are sometimes called nail heads due to their dark, face-up appearance. The most prized diamonds are colorless diamond jewllery, because their beauty depends entirely upon their remarkable optical properties. In such diamond jewllery, all the colors of the rainbow are reflected back to your eye. While the majority of gem diamonds appear to be colorless, others can contain increasing shades of yellow to brown, some of which are referred to as champagne diamonds. Other diamond jewllery of exceptional color--red, blue, green, pink, and amber--are known as "Fancies."